Meet Our Members
Digital Presence is like leaving your footprints in the virtual world. In today’s digital age, your online footprint became an important aspect of modern business and personal branding. In today’s digital age, not only a strong online presence is essential for success, it is often expected.
Having a strong digital presence helps you stay competitive in your industry. It gives you an edge over your competitors by increasing your visibility and accessibility to potential customers or clients, and establishing trust and credibility.
By becoming a Member of Women of Egypt, we can help you optimize your online presence.
Founder of MENA Business GmbH & Co-founder of Digital Arabia
Bassant Helmy is the Founder and Managing Director of the Berlin-based non-profit association Global Project Partners (GPP), started in 2001 and which has grown over the years implementing a wide range of projects specifically geared towards supporting Arab businesswomen, vocational and educational training in developing countries, and knowledge transfer in the field of renewable energies. In 2017, she founded her company MENA Business GmbH and co-initiated the initiative Digital Arabia Network (DAN) for connecting the digital community in the Arab world. She is currently also the Co-chair of DAN and the CEO of GPP.
General Manager, POD
Basma Shams is a Corporate Affairs and Communications professional with more than 18 years of experience in the PR & Communications field who is currently the General Manager of the leading Public Relations agency in Egypt, POD Egypt. Shams holds a bachelor’s degree in Mass Communication, from the University of Ottawa, Canada, with a double major in Organizational Behavior and Journalism. In addition, she holds a Master’s degree in Integrated Marketing Communications from Laurentian University, Canada, and a Certificate in Corporate Communication Leadership from Arizona State University. Prior to joining POD Egypt, Shams worked Head of Corporate Affairs at Danone Egypt and North East Africa, before that, Shams used to be Manager of External Communications at Philip Morris International, and before that, she worked in Dubai as Head of Brand & Integrated Marketing Communications for Philips Middle East. In 2005, Shams headed the Public Communications Division for the office of the Minister of Communications. Where she was responsible for the setup of the international media press center as well as developing content and leading a specialized team during the presidential and parliamentary elections.
Chief Sustainability & Marketing Officer, Qalaa Holdings
Ghada Hammouda has 30-plus years of experience in market development, strategic planning, sustainable development and reputation management, as she worked with the (NCCM), and (El-Qalaa Holdings), she also served as a senior executive and strategic consultant to top New York and European blue chip and start-up firms, he served also as Co-Chair of the African Venture Capital Association’s Advocacy Committee, the Women in Business Committee at the American Chamber of Commerce in Egypt, and was a board member for Sunhawk.com Corporation. She is also interested in gender equality, youth empowerment and community development. Most recently, she was named among Egypt’s Top 50 most influential women in business.
Heba El Shabrawy
HR Director, AstraZeneca Egypt
HR Director of AstraZeneca Pharmaceuticals. With 20+ years of diversified experience across different industries, functions, and roles, Heba is highly accomplished as a transformational HR leader who has passion for People Development, Culture Transformation, Change Management, Inclusion & Women Empowerment. She has partnered with the business leaders to position AstraZeneca as the fastest growing multinational pharmaceutical over the past years, & the first company ever to be recognized in Egypt as Best Place to Work for Women & Best Place to Work for Millennials in 2021 & 2022, with rank #1 amongst Best Employers in Egypt in 2020.
Nadine Abdel Ghaffar
Manager, Art D'Egypte
Nadine Abdel Ghaffar is an Egyptian curator, art consultant and cultural ambassador. In 2016, she established Art D’Égypte. Art D’Égypte’s mission is twofold: to advance the international profile of modern and contemporary Egyptian art, and to help preserve and promote Egypt’s rich culture and heritage. To date, Nadine has curated many highly successful exhibitions for Art D'Égypte showcasing the works of over 50 Egyptian artists: Forever is Now (2022), Eternal Light (2017); Nothing Vanishes, Everything Transforms (2018); and Reimagined Narratives. In recognition of her dedication, Nadine was awarded the title Chevalier de l’ordre des arts des lettres in 2021 by the French government in recognition for her efforts to enrich the art world and was named one of Egypt’s Top 50 Women, an award given annually to honour female figures with a positive influence on society.
Nora Abou El Seoud
Chief Executive Office, EFE-Egypt
Nora Abou El Seoud is an educator and a youth empowerment professional. She is currently the CEO of Education For Employment-Egypt (EFE-Egypt), a nonprofit empowering youth through employability and entrepreneurship skills. Nora has more than 20 years of experience in the fields of education, training, and social development in multinational institutions and NGOs. Under her leadership, EFE-Egypt grew to over twice its size and extended its impact to cover all of Egypt in multiple sectors, impacting more youth and including more women and people with disabilities. Nora holds a BA in Economics and Business Administration and MA in Teaching English as a Foreign Language from AUC. She is a business skills mentor, certified corporate director and a Women’s Rights Expert registered with the Afro-Asian Union.
Dr. Marianne Azer
Board Member of the Financial Regulatory Authority
Dr. Marianne A. Azer. Dr. Azer was appointed member of the Egyptian Parliament in 2016. She was also appointed as a board member of the Financial Regulatory Authority by H. E the prime minister in 2022. Dr Azer was the advisor to the Minister of Communications and IT for strategic initiatives. She held many political, managerial, academic and consultation positions in Egypt and on the international level. She has more than 95 international publications. Dr. Azer received many awards and recognitions in Egypt and Worldwide. She contributed to many legislation clauses regarding women’s rights in the Egyptian community, promotion of family well being and criminalization of cyber crimes. She is a member of Scientific research and Foreign Affairs Committees in the National Council for Women.
Writer, Journalist and Dentist
Rasha Samir graduated from the Faculty of Dentistry. Together with her practice as a dentist, she also pursued her passion for writing. She is a renowned author who published 10 literary works. Her novels have been on the bestsellers' list. Over the past 17 years, she wrote for several newspapers and magazines like (Sabah El Kheir magazine), (Nahdet Misr newspaper) and (Sot El Oma newspaper). She also writes a weekly column for Elfagr newspaper. Dr. Rasha is a member of the Egyptian Writer’s Society, member of Farouk Hosny Foundation for Culture and Arts. She is also the Head of Ihsan Abd Elkodous Cultural Salon. She participated as a spokesman in cultural events and book fairs held in London, Abou Dhabi, Sharjah, Tunisia, Jordan, and Morocco.
Founder of AGORA, Co-Founder of BASITA
Reem Kassem is a Cultural Manager and Researcher, Founder of AGORA for Arts and Culture. Reem is the previous head of performing arts programming at the Library of Alexandria. She studied arts management at DeVos Institute of Arts Management at the Kennedy Center. She is a Chevening scholar, an international CLORE Cultural Leadership Fellow, a Global ISPA Fellow and a Robert Bosch Foundation Alumni. Reem works as a performing arts programmer at the Cultural Foundation Abu Dhabi, Department of Culture and Tourism, and is doing her PHD at the University of West Scotland focusing on the role of Culture in countering violent extremism, as the first female Arab researcher tackling this topic. In 2011, she established AGORA for Arts and Culture, which integrates arts practice and informal education with social and economic development, while integrating disadvantaged communities.
Partner at Shahid Law Firm
Rasha Maurice Yacoubis a highly skilled attorney with over 10 years of specialized experience in labor and employment law. Specializing in advising top-tier clients, she excels in negotiating complex agreements, drafting employment contracts, and managing labor-related challenges during business transitions. Rasha's crisis management skills have been instrumental in resolving conflicts and ensuring workplace stability for her clients. Rasha excels in employment and labor law, handling administrative investigations, dismissals, and executive contracts. Her skills also extend to corporate secretarial services, and conducting regular company health checks to ensure compliance and good standing before authorities. Rasha excels in government relations, liaising with authorities and banks on payroll, work permits, taxes, and labor issues. She successfully negotiates lay-offs, obtains expatriate work permits, and resolves outstanding dues with entities like the Social Insurance Authority. Rasha is a Partner at Shahid Law Firm, where she has provided strategic legal counsel and direction to clients since October 2007. Prior to this, she served as an Office Manager at Community & Institutional Development and gained valuable experience as an Executive Assistant & HR Officer at Manapharma. Rasha has published in The International Comparative Legal Guide to: Employment & Labour Law 2017 and 2018. She holds an LL.B. from Ain Shams University, a Postgraduate Diploma in HR Management from AUC, and a Bachelor's in English Language and Translation from Faculty of Alsun, Ain Shams University. Rasha attended HR and labor training in London and Egypt (2010-2016) and led workshops on employment and social insurance at institutions like the German Chamber of Commerce and the British University in Egypt.