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CAMPAIGNS

Empowering women is not just what we do. It’s all we do.

2023

Together to End Sextortion | Celebrating the International Safer Internet Day, Women of Egypt in collaboration with Digital Arabia Network, launched the campaign “lt’s Not Your Fault”; Dedicated to victims of sextortion. The campaign target audience are girls and women who are vulnerable to sextortion. The campaign also aims to raise awareness of the parents who are the primary safety net for their daughters. In addition, the campaign also targets the society at large, to stop blaming the victims and to support them, in order to put an end to these crimes.
 Campaign was launched in Arabic across our social media platforms.

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2022

Salamat 2022

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YOUR DIGITAL SAFETY MATTERS TO US | With the increase in the number of electronic violence against women, including cyber stalking, threats and extortion, sexual harassment and cyber bullying, surveillance and spying on computers and others, and the severe lack of knowledge of some women and girls about ways to protect themselves and how to deal with these matters properly when exposed to any of these situations, which makes it worse, WoEgypt launched Salamt Campaign to raise awareness about these cybercrimes and how to protect against them.

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World Breastfeeding Week (WBW) is an annual celebration held from 1 to 7 August. It was first celebrated in 1992 and is now observed in over 120 countries by UNICEF, WHO and their partners including individuals, organizations, and governments. The goal of this celebration is to promote exclusive breastfeeding for the first six months of life which yields many health benefits, providing critical nutrients, and m protection from deadly diseases. View Campaign here.

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WoEgypt launched a digital campaign, “Flexible Working is the Future”, the first of its kind in Egypt, to support and promote the concept of flexible and remote working. The campaign aimed to raise awareness about the importance of applying both concepts to empower women and to offer them equal work opportunities to advance in their careers without employment gaps due to any personal reasons.  ​ Read Press Release here. View campaign here.

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WoEgypt launched the digital campaign “Silver is the New Black” to celebrate naturally gray-haired women. The purpose of “Silver is the New Black” Campaign is to spread positive and inspiring messages about self-love and acceptance. Its goal is to uninstall insecurities about gray hair and instill confidence about going gray, and to encourage women to accept the change, embrace their uniqueness and be proud of it.

UNiTE To End Violence Against Women

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The International Day for the Elimination of Violence Against Women will mark the launch of the UNiTE campaign (Nov 25- Dec 10) — an initiative of 16 days of activism. This campaign, led by the UN Secretary-General and UN Women since 2008, aims to prevent and eliminate violence against women and girls around the world.  This years’ campaign UNITE! Activism to End Violence against Women & Girls aims to mobilize all society to become activists for the prevention of violence against women, to stand in solidarity with women’s rights activists and to support feminist movements around the world who are working for a world free from VAWG. View Campaign here

Understand Me

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Understand Me | A one-day campaign. Women of Egypt Initiative launches “Understand Me” campaign to celebrate The International Day of People With Special Needs. The world celebrates The International Day of Persons with Special Needs in recognition of their equal rights to live independently with respect and dignity, and to receive equal opportunities to success. ​ Understand Me Campaign aims to raise awareness on interacting with people with special needs. It also raises awareness about the responsibilities of individuals and society towards them to bring happiness to their lives. Be kind. Be considerate. Be human. View campaign here

2021
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“Champions for Change ‘Second Edition’: “Bosses & Partners in Life & Business More people are realizing that being a feminist has nothing to do with hating men, and everything to do with gender equality. Unwavering in our determination to right social wrongs, and based on our belief in gender equality, WoEgypt is leading a social movement and campaign titled “Champions for Change”, to change the negative stereotypical image of men.  In celebration of Men International Day, WoEgypt also celebrated men who have championed the women in their lives; on personal or professional levels. Read their stories here

“50 Going to 30”, A campaign for women who believe age is just a number. WoEgypt featured 50 stories of dynamic, trailblaizer entrepreneurs, business women, founders, leaders, philanthropists, athletes, and even ordinary women who believe that growing older is not just about getting wiser—but also getting stronger, bolder and more inspirational. They are redefining life’s second half and proving that success has no age limit, —and, importantly, they’re still accomplishing success after-50 in their professional or personal lives. The story of each is worth-applauding! Read their stories here.

WoEgypt launched the campaign "Faceless" to shed light on acid attacks against women. Acid attack is one of the brutal crimes committed against women. It disfigures them with the purpose to end their chances of every getting married, and thus destroy the victims’ future. This crime is not limited to a specific geographical area, and the punishment varies from one country to the other. In Egypt, acid attack is a misdemeanor not a felony, despite it’s one of the most heinous crimes of violence committed against women. Faceless Campaign aimed to advocate tougher penalties for perpetrators, in addition to the necessity to provide moral, emotional, financial and medical support to the victims.  Learn more about acid attacks here. View Campaign here.

Children of the Heart 2021

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Children of the Heart Campaign was launched to support adoptive mothers by feature their journeys to adoption. Not all mothers are by biology, many are by fostering or adoption. As adoption “Kafala” is a novelty in Egypt, Children of the Heart Campaign raised awareness on the concept of adoption, the conditions and steps required to adopt a child in Egypt and to shed light and support the adoptive moms, by featuring their stories with their children. Read stories here.

Dreams of the Girls 2021

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Girls: Support them. Encourage them. Believe in them. Today's girls are tomorrow’s leaders. Believe in their dreams. Dreams of the Girls Campaign aimed to highlight the achievement of brilliant young girls under the age of 18, and to support them by sharing their ventures with the world. The campaign also provided the girls with workshops to improve their personal and leadership skills and build their self-confidence.

2020
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March 21 marks two very important days. Nationally, it's Mother's Day and globally, it is Down Syndrome Day. To combine these two special occasions, WoEgypt celebrated mothers of Down syndrome girls, by featuring the accomplishments and achievements of their daughters; The princesses of their hearts.  Princess of Hearts are all the amazing girls who are showing us every day their strength, resilience and perseverance. They are the ones who are breaking stereotypes and becoming role models for the younger generation. They make us all proud.  Read their stories here.

“You define your success, not your gender.” Imagine if the words used to devalue women actually reflected their value, potential and power! WoEgypt launched the Campaign "Because She Is a Woman" for professionals to break boundaries and re-appropriate sexist phrases of prejudice, patriarchy and paternalism against women. The campaign aimed to resonate with professional women in order to build long-term equity in this often-overlooked segment, and to open a dialogue around gender stereotypes. Read more about Because She Is a Woman here

"40 Women Over 40" Campaign sheds light on 40 diverse women over the age of 40 who have achieved significant success later in life, often by overcoming formidable odds or barriers. In sharing the stories of these incredible women over 40, we are providing a muse to help women become better advocates for themselves, express their own worth, share tangible, relatable advice that support women. Read their stories here

2019
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We are bombarded with news about Egyptian men who mistreat women, deny them their rights, and stand in the way of their happiness, well-being, and success. Based on our belief in gender equality, and seeking to change the negative stereotypical image of Egyptian men, Women of Egypt launched the campaign Champions for Change to acknowledge and celebrate Egyptian men who have supported, encouraged and championed the women in their lives. Read Champions for Change stories here.

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